In today’s world the only thing that remains constant is change, and this especially applies to the marketing world where change is an integral part of the landscape and a multitude of companies continue to redo their marketing strategy in order to adapt to any change in the marketing playing field. Indeed, various new markets and labor pools have sprung up with innovative technologies remaking the rules of the marketing game and literally putting other less tech savvy companies at death’s door. This is especially important for publishing companies because they have to compete with other companies in both sales and product quality. And in order for them to do well in a very competitive arena, these companies’ leaders must have the necessary traits to weather any marketing storm that comes their way. These traits are.
- The ability to blend in with pop-culture
When a publishing company is marketing a book there are various factors that they have to deal with. One such factor is pop-culture and being able to adapt to any changes, no matter how insignificant they may be. A good change manager would be able to spot these minute changes and shape their book marketing services to make the company more up-to date with the current market and competition. This is especially important when marketing a book online because being able to relate to what is relevant or trending in the internet will make things so much easier in the long run. Overall being able to blend in with popular culture makes the company more relevant and adaptable to changes in the marketing climate.
- Trust in the chain of command
Like any company, a publishing company has a hierarchy and everyone is held accountable from the lowest ranked employee to the CEO. This chain of command is very important in keeping order within the company. This way all the decisions for the company is highly uniformed and all the changes are agreed upon. This rule is to ensure that there are no dissenting parties within the company and that should there be any changes that are to be implemented they have all gone through the correct channel and gained approval from everyone involved.
- The ability to get everyone involved
The ability to get your employees involved is a must for any publishing company. Imagine a company where everyone works in a lone wolf manner. Sales representatives not following the company’s objectives and copywriters, designers and other employees not heeding the needs of their customers. This is why a good leader must always be able to inform the midlevel and frontline people of any changes in the company. This way everyone is on the same page whenever the company goes on any new endeavor.
- The ability to inspire emotion from your employees
Although it is important to be rational when it comes to making decisions for the company, it is also equally important to be able to inspire emotion from your employees. Being able to read the emotional states of your employees allows you to form a rapport with them and know their thoughts on the company. This ability also allows you to inspire them to keep going if the company is going through hard times.
- The ability to assess and adapt
Being able to assist and adapt is a must when it comes to marketing strategies. This means that should there be any changes in the marketing landscape the company is still competitive. In the context of a publishing company, this means that a leader must be able to read the flow of the market and make the changes as soon as possible.
- The ability to innovate
The ability to innovate is immensely important when it comes to marketing. This is because being able to innovate heightens the company’s chances of competing with other book marketing companies. One example is being able to make innovative book marketing strategies that will not only help the company compete with other companies but also change the way business is being done. Being innovative does not have to be drastic though. Even small innovations can make big differences.
- The ability to think outside the box
Sometimes solutions to problems are not so evident. Which is why it is important to be able to think outside the box and think less linear solutions to problems. This allows you to be more versatile when it comes to thinking up solutions for marketing problems.